One avenue for growth has been the integration of innovative new products into the store’s offering. MasterHand Milling’s distillers grain range cubes and pellets were among those new products added in 2022.
“I see this product being a huge part of our business,” Carson said. “Customer education is a big part of it when you have a product that is totally different. But the quality, the science behind it, and the service is there. If I’m going to sell something, put my name on it and back it, then I want it to be good.”
Carson believes the partnership with MasterHand Milling is a testament to Maneval’s commitment to provide the best to its customers, especially in challenging times like recent drought conditions.
“These [MHM cubes] were the timely product that people needed during the last year,” he said. “And we always have it on hand.”
In an ever-changing agricultural landscape, Maneval, Inc. stands as a testament to the power of legacy, innovation, and a relentless focus on customer needs. Carson, his family and his team continue to honor the heritage of the past while forging a promising path ahead.